Bachelor of Public Relations (Honours)

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Programme Overview

Overview:

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Intake:

Year 1
June intake: KL, PG
Nov intake: KL
Year 2
June intake: KL, PG
Nov intake: KL

Campus:
KUALA LUMPUR CAMPUS (R2/0323/6/0060)(10/28)(MQA/FA3940)
PENANG BRANCH (R2/0323/6/0033)(01/30)(MQA/FA12307)

Duration: 3 years

Progression Routes:

Programme Outline

Introduction toCommunicationTheories
Introduction to Public Relations
Public Speaking for PR
Introduction to PR Event
Public Relations Writing
Public Opinion & Persuasion
Media Law & Ethics
Media Relations
Communication Research Methods
Theories, Roles & Models of PR
PR & New Media
Socio-Cultural Communication
Advanced PR Writing
Writing Strategy
PR Campaign Planning & Management
Introduction to Integrated Marketing Communication
Introduction to Corporate Communication
Statistical Analysis for Communication
Crisis Management in PR
Introduction to Organisational Communication
Multimedia Tools for PR
Public Relations Project I
Public Relations Project II
PR Practices in Malaysia
ndustrial Training

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English for Tertiary Studies, Falsafah dan Cabaran Semasa, Academic English, Integrity and Anti-Corruption, Aspirasi Negara Bangsa, Green Malaysia, English for Career Preparation, Service Learning, Bahasa Kebangsaan A, Co-Curricular