Bachelor of Public Relations (Honours)
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Programme Overview
Overview:
This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.
Intake:
June
Duration:
3 years
Campus: KL (R2/0323/6/0101A)(10/28)(MQA/FA3940)
Penang Branch (N/321/6/0251)(01/25)(MQA/FA12307)
Progression Routes:
Programme Outline
Introduction to Communication Theories
Introduction to Public Relations
Public Speaking for PR
Public Relations Strategies & Tools
Public Relations Writing
Public Opinion & Persuasion
Media Law & Ethics
Media Relations
Communication Research Methods
Theories, Roles & Models of PR
PR and New Media
Writing Strategy
Globalisation & Communication OR Socio-Cultural Communication
Advanced PR Writing
Introduction to Integrated Marketing Communication OR Publication for PR
PR Campaign Planning & Management
Statistical Analysis for Communication
Crisis Management in PR
Introduction to Organisational Communication OR Psychology for Communication
Multimedia Tools for PR
Public Relations Project I
Public Relations Project II
PR Practices in Malaysia
Introduction to Corporate Communication
Industrial Attachment
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English for Tertiary Studies, Academic English, English for Career Preparation, Tamadun Islam dan Asia, Contemporary Malaysian Issues, Hubungan Etnik, Critical Thinking, *Co-curricular
*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.
Minimum Entry Requirements
Career Prospects
Graduates can be employed as:
PR Department and Consultancy
Ads and Marketing Firm
Media Companies
Event Management
Corporate Communication
Hospitality and Service Industries
Banks
A Myriad of Service Providers
Fees & Financial Aids
Estimated Total Fees: RM36,600 (Malaysian Students), RM63,700 (International Students)
The estimated total fees may vary by 10%
For more information on fees, click here.
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Other scholarship
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Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.