Bachelor of Public Relations (Honours)

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Programme Overview

Overview:

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Intake:

June

Duration:

3 years 

Campus: KL (R2/0323/6/0060)(10/28)(MQA/FA3940)
                Penang Branch (N/321/6/0251)(01/25)(MQA/FA12307) 


Progression Routes:

Programme Outline

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Minimum Entry Requirements

Career Prospects

Graduates can be employed as:

Fees & Financial Aids

Estimated Total Fees: RM36,600 (Malaysian Students), RM63,700 (International Students)

The estimated total fees may vary by 10%

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Financial Aid

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