Activities

Group of industry experts with public relations and advertising educators at the end of dialogue.

FCCI CMCR “Developing your Research Interests” webinar benefited TAR UMT communication students in building a foundation to enhance their academic research endeavours for their final-year research projects. 

To align students’ critical thinking skills to their academic research progress for their final-year project, five lecturers shared their expertise and applicable tips in a “Developing Your Research Interests” webinar on 3 April 2024, organised by Tunku Abdul Rahman University of Management and Technology (TAR UMT) Centre for Media and Communication Research (CMCR).

This half-day webinar attended by nearly 170 students and lecturers, was part of academic activities planned annually by CMCR, a research centre of the Faculty of Communication and Creative Industries (FCCI), which aimed to benefit Bachelor’s students before they commence their final-year research projects.

These degree students from FCCI advertising, broadcasting, journalism, media studies, and public relations programmes listened and learned from the five fruitful sharing sessions that inculcated a critical and also practical foundation before their research projects begin.

This research webinar, moderated by chairperson Mr Chuan Tek Pheung and assisted by co-chair Mr Beven Lau Keng Mun, featured five panelists, Dr Tan Ling Ling (Advertising), Pn Haizren Mohd Esa (Broadcasting), Ms Marilyn Gerard (Journalism), Pn Nur Ajeerah Othman (Media Studies), and Pn Rossilawati Rusli (Public Relations).

FCCI Dean Ms Dearna Kee June Chen: “We endeavour to go BEYOND EDUCATION at TAR UMT by fostering teaching and learning that are both theoretical and practical, as well as enhancing academic proficiency through research, in addition to organising a symposium, webinars and events.”

FCCI CMCR Chairperson & Deputy Dean Dr Tang Mui Joo: “By learning to knowledgeably grasp and apply essential skills of communication and media research through this CMCR webinar, our students can better align their final-year research progress with their academic supervisors.”

Webinar Chairperson & Moderator Mr Chuan Tek Pheung: “This webinar is a central point for our educators and students to come together to grasp critical research skills, essential readings and topics, as well as honing their academic know-how and research capabilities.”

Panelist Pn Haizren Mohd Esa: “By teaching students effective search strategies and critical thinking techniques, they become more adept at conducting thorough and meaningful research. It also helps students stay informed about current trends and advancements in their field of study, sparking inspiration for their own research endeavours.”

Panelist Pn Nur Ajeerah Othman: “This webinar provides students with the opportunity to explore research topics in a variety of areas, and allows them to enhance their research skills, while also giving them insights into conducting effective research along with being well versed in the theoretical and practical aspects of communication and media.”

On 28th February 2024, an artistic sharing with Mr James Seow, Master graduate from the London Royal College of Arts and TARC Alumni, returned from the UK to his alma mater for the first time after 28 years. The talk, organized by the Centre for Creative Arts Research and Design (CREARD) from the Faculty of Communication and Creative Industries (FCCI), aimed to ignite and broaden artistic horizons of students.

Over 200 students and Creative Industries academics gathered in lecture hall DK ABD to witness Mr Seow's captivating artwork presentation – an array of mediums ranging from sculpture, photography, traditional print making to intricate hand-crafted photographic light box installations. The session was arranged and moderated by Dr Kendy Mitot, Mr Tan Tay Guan, and Ms Siti Nurul Hidayah Hassannudin, Academics from Department of Creative Industries.

During the engaging two-hours session, Mr Seow mesmerized the audience with his artistic insights, drawing inspiration from his experience in material engineering and his profound connection to nature. He emphasized the importance of embracing life experiences and finding beauty through time and sentiments such as his mother's passion for Eastern nature as a source of inspiration, "Is the journey in art and nature that shapes our personal perspective," he expressed.

"It's not about how much you did in a work or production, but learning and growing from it," he remarked, encouraging students to find meaning and purpose in every aspect of capturing the essence of resilience and growth in artistic endeavours. Hence, Mr James Seow's showcase fosters the idea of transforming art in education and personal development, leaving a mark on the university community with fresh narrative and renewed appreciation for the arts.

From November 14th to 16th, 2023, the Photographic Society of Tunku Abdul Rahman University of Management and Technology (TAR UMT) embarked on an inspiring journey to Penang. 44 students from various disciplines including Graphic Design, Multimedia, Fashion, Food Science, Business, Engineering, Applied Science and Computing Science, eagerly participated in this captivating excursion organized by the society.

Accompanying the students were 7 esteemed academics from the Faculty of Communication & Creative Industries (FCCI), Department of Creative Industries (DCIN). Lead by Mr. Eiffel Chong, the Advisor of the Photographic Society, and Mr. Tan Tay Guan, the Vice-Advisor, along with dedicated student-leaders from the Photographic Society Committee.

The primary objective of this trip was to appreciate the rustic charm of Penang, allowing students to immerse into the authenticity of local heritage through photographic lens. Over 3 enriching days, the team embarked on a journey of brimming discovery.

The 1st day unfolded at My Charcoal Factory, where students observed the intricate process of charcoal production. On the 2nd day, the team ventured to Esplanade (Padang Kota Lama), capturing vibrant sights of Campbell Street, Armenian Street, and Tan Jetty. A visit to the Asia Camera Museum provided further insight into the history of photography before culminating in a heartening photo-sharing session back at the hotel.

At the dawn of the 3rd day, the team was mesmerized by the breathtaking panorama of Penang Hill, continuing the day for yet another remarkable exploration capturing meaningful and memorable scenes before returning to TAR UMT, Kuala Lumpur.

Students of the Diploma in Public Relations Year 2 from Faculty of Communication and Creative Industries (FCCI) at Tunku Abdul Rahman University of Management and Technology (TAR UMT) KL Main Campus raised RM12809.88 to make a significant impact on Malayan tigers’ conservation with their social awareness and fundraising event, “Strives4Stripes”, which took place on the 12th to 14th and 17th September 2023. The event supported by WWF-Malaysia is a commendable initiative aimed at raising awareness about the critically endangered Malayan tigers and raising funds for WWF-Malaysia's tiger conservation efforts.

Acclaimed Malaysia-born artist, Ms. Alice Chang-Gueraa, unveiled a stunning mosaic tiger sculpture meticulously crafted by her as the centrepiece of the event's artistic exhibit, infusing an extraordinary level of creativity and cultural significance into the occasion. Attendees were also treated to a series of engaging programs, including an exhilarating lion dance performance, a mesmerising showcase of the Sape instrument, and vibrant Chinese drum and dance performances, which added a dynamic and immersive dimension to the celebration, showcasing the rich tapestry of traditions that make up the event.

Strives4Stripes delivered an engaging and educational experience for attendees which was a great highlight of the event in the sensory exhibition titled "Tiger Vision Forest." The concept was for attendees to be transported into the world of the Malaysian rainforest as they engage in visualising, immersive experiences and sensory exploration, capturing the core nature of the Malayan tiger. Interactive challenges and installations further immersed visitors in the tiger's habitat, fostering a deep connection and understanding of the species' plight.

Throughout the event, Strives4Stripes committee prepared a variety of activities such as a basketball competition- Tiger Cup held on the 17th of September 2023, to raise funds for WWF-Malaysia, a performing arts showcase, “Hidden Tiger” digital painting competition, “Tiger Kami” (origami making by the crowd), DIY handcraft and other fun games and activities for the audience to participate in.

Malayan tigers, a key part of Malaysia's natural heritage, a symbol of its strength which signifies the identity of Malaysia, are currently on the brink of extinction due largely to poaching and habitat loss. According to MYCAT, a non-government organisation, which has evolved from involving the public in various Malayan tiger conservation initiatives, isestimated to have fewer than 150 individuals left. Strives4Stripes seeks to address this pressing issue by encouraging a deeper understanding of the challenges these magnificent creatures face.

A home is more than a roof over our heads; it embodies comfort, stability, and connection. It provides a safe haven for rest, work, and building relationships with loved ones. Despite being an integral part of Malaysia’s indigenous population, many Orang Asli communities still struggle to secure safe homes, as their lands are threatened by legitimised national development projects and this issue remains overlooked, perpetuated across generations. 

In response to giving back the communities that are in need of assistance, 84 Tunku Abdul Rahman University of Management and Technology (TAR UMT) Year 2 Bachelor of Public Relations (Honours) students organised the A.S.L.I. Campaign 2023, A Space Linking Identities, April 27–28, raised RM13,030.11 within a month to support the Orang Asli housing projects through Epic Homes.

The students’ creative initiatives included various heartwarming activities crafted by the students, such as Simply Giving charity donations, RM1 Touch and Go charity donations, and a bracelet weaving workshop that utilises the traditional weaving technique of anyaman from the Orang Asli community. These efforts not only aimed to raise funds but also aimed to preserve Orang Asli crafts and promote cultural transmission.

Within just 3 days, a new home was brought to the Kampung Orang Asli Kuang, Gombak for a family of 5 who previously lived at a self-built home. For the Orang Asli communities, owning a safe and permanent home used only to be a dream - this was especially true for Buddin and Haslina. 

Budin works as a daily wage worker and Haslina is a homemaker. Previously residing in a self-built home with relatives who occasionally live with them, Buddin and Haslina'sdream of a safe and stable living environment for their family became a reality. Their current self-built home was not conducive for safe living, especially as parents, they dreamt of a safe and stable home environment for their family. 

Constructing a complete home for a family of five in the Orang Asli community typically incurs costs of RM60,000. With the combined support funds from the campaign and Epic Homes, Buddin and Haslina will now have a six-module home consisting of three bedrooms, one living room, and one kitchen, alleviating their worries and allowing them to focus on essentials such as school supplies and transportation for their family.

To prepare students for their final-year project as well as to enhance their grasp of academic research skills, five lecturers shared their expertise and applicable tips in a “Developing your Research Interests” webinar on 5 April 2023, organised by Tunku Abdul Rahman University of Management and Technology (TAR UMT) Centre for Media and Communication Research (CMCR).

As part of yearly activities planned by CMCR, a research centre of the Faculty of Communication and Creative Industries (FCCI), this half-day webinar that aimed to benefit degree students before they commence their final-year research projects was attended by about 162 students and lecturers.

These students from FCCI advertising, broadcasting, journalism, media studies, and public relations programmes benefited from the five fruitful sharing sessions that inculcated a critical and also practical foundation before their research projects begin.

It featured five panelists, Dr Tan Ling Ling (Advertising), Dr Lim Jew Kim (Broadcasting), Ms Lee Soo Hui (Journalism), Ms Oh Hui Kun (Media Studies), Pn Rossilawati Rusli (Public Relations), and was moderated by webinar chairperson Mr Chuan Tek Pheung, assisted by co-chair Mr Beven Lau Keng Mun.

FCCI Dean Ms Dearna Kee June Chen: “We endeavour to go BEYOND EDUCATION at TAR UMT by fostering teaching and learning that are theoretical, as well as enhancing academic proficiency through research, in addition to organising symposium, webinars and events.”

FCCI CMCR Chairperson & Deputy Dean Dr Tang Mui Joo: “CMCR aims for our lecturers to become better researchers while also guiding our students to grasp and apply the essential skills of communication and media research.”

Webinar Chairperson Mr Chuan Tek Pheung: “This webinar is a central point for our educators and students to come together to grasp critical research skills, essential readings and topics, as well as honing their academic know-how and research capabilities.”

Panelist Dr Lim Jew Kim: “The session aims to motivate young researchers to explore different areas of research related to films, TV, and radio. By sharing valuable insights, this session can help these researchers understand the importance of conducting research alongside practical aspects of broadcasting.”

Panelist Ms Lee Soo Hui: “This webinar allows students to kickstart their research project by exploring a wide range of topics of interest to them in the field of media and communication studies through the sharing of various research ideas and tips by the panelists.”

Panelist Ms Oh Hui Kun: “Writing a research report is not an easy task, especially for those students who have never experienced it. This webinar provides a quick guide on how to start a research project the right way, what questions you may encounter during the research, and how you can cope with those problems.”

A bunch of budding communication students cum young researchers presented their academic findings at an online symposium on 4 January 2023 themed COMMUNICATION & CREATIVITY IN PRACTICE focusing on professional and personal usages and impacts of traditional, digital and social media on human life, their work and the world.

The symposium was organised by Tunku Abdul Rahman University of Management and Technology (TAR UMT) KL main campus Faculty of Communication and Creative Industries (FCCI) Centre of Media and Communication Research (CMCR), and forms part of the faculty’s annual academic events covering industry forums, practitioners’ sharings, guest speakers and students’ campaigns.

“TAR UMT’s tagline of BEYOND EDUCATION entails imparting knowledge and skills that traverse from classrooms, whether face-to-face or virtually, to reach critical and creative applications that are exemplified by today’s symposium, in addition to our continuous real-world education that includes internship attachments, annual industry forums, practitioners’ sharings, guest speakers and practical campaigns,” said FCCI Dean Ms Dearna Kee June Chen in her opening speech.

Keynote speaker Mr Muhaimin Yussof, Creative Director of Educed Sdn Bhd, presented his lecture titled “Creativity: How much do we have?” that emphasised daily creative idea generations that are common to all humans as reflected in their career inclined creative ideas that build the industry.

This was followed by second keynote speaker Ms Amalia Nurul Muthmainnah, Head of International Partnership Cooperation at Universitas 17 Agustus 1945 Indonesia, who presented on the critical effects of data journalism that fastens information sourcing in the digital age thus aiding news coverage and making the media more robust.

This symposium was aimed at encouraging final-year Bachelor of Advertising, Public Relations, Broadcasting, Journalism and Media Studies students to hone their academic know-how and research capabilities by discussing their findings on the various practices of communication media and their impacts on humans and the world.

“I am honoured to have presented my final-year research project at this symposium through which I was exposed to other students’ research findings and I have benefitted from feedback given to me too,” said Elise Wong Huey Wen of Bachelor of Communication (Hons) in Journalism, adding “My study focused on gender perspectives of journalists, and I learned to incorporate the entirety of the gender spectrum in my research to make it more holistic.”

Bachelor of Public Relations (Hons) student Elva Ng Yu Rou, who presented her study on leadership and gender among PR practitioners, said: “It was a pleasure and an amazing experience presenting my research paper, as not only was I able to share my findings with my coursemates and peers but I also got to learn from other areas of communication media, and the most valuable thing was the feedback from lecturers and fellow presenters.”

“These graduating students will definitely benefit from critical thinking, analytical writing and presentation skills absorbed from their presentations and participation in this symposium, which they can bring into their careers after graduation as TAR UMT aims to produce graduates who are academically capable and also grasp industry needs,” said FCCI Deputy Dean Dr Tang Mui Joo, the Chairperson of the symposium committee.

According to Penang campus Department of Communication Associate Dean Dr Syamsul Zahri Subir, “Our students benefit in numerous ways from presenting their research papers which gives them a boost of confidence, while the findings of their studies are well grasped and eloquently presented hence enhancing their resumé and helping with future employment.”

“The symposium provided an amazing experience to our communication students to present in a conference-like setting and encouraged academic collaboration among TAR UMT branch campuses. It is with ardent hope that the symposium will continue to grow as a source for students to showcase their research projects as it is an essential part of their personal and professional development,” said Puan Zaharatul Mardhiah Azizul, Perak campus Communication and Media Studies Programme Leader.

Aiming their lenses to capture Bentong village and its downtown area for “A Place Called Home” photography competition organised by Persatuan Budaya Seni dan Warisan Bentong Pahang, ARCH Bentong, 80 TAR UC Creative Industries accompanied by eight lecturers set out on a visual adventure to Bentong on 15 October 2022.

Bentong seems small but it has a big heart – its welcoming environment smoothed students’ learning journey and its residents’ warmth encouraged them to apply their art and design skills for future work and life. This photographic trip cultivated in students that creativity is crucial in promoting local communities, products, arts and culture for international marketing.

The competition aimed to capture the warmth of Bentong, with its people, lifestyle and culture as subcategories. Students improved their photo-taking abilities by capturing the breathtaking natural splendour of the village's surroundings, magnificent traditional residences and its distinctive street art, while acquiring a better understanding of Bentong's culturally prominent way of life.

 Faculty of Communication and Creative Industries academics Dr Kendy Anak Mitot, Mr Tan Tay Guan, Mr Chong Tze Chin, Mr Jeremy Joseph Pinto, Ms Ooi Siew Fong, Mr Royer Wan, Mr Chin Wan Kee, Mr Tan Siong Hui, Ms Yeow Lai Chee accompanied the students from CREART and Photography Society.

They were guided by the organiser of Persatuan Budaya Seni dan Warisan Bentong Pahang, ARCH Bentong who highlighted the lifestyle and cultural abundance of village residents. Students and educators took notes, interviewed and photographed locals on their everyday lives and their village’s history such as Kg. Karak Setia and Kg. Teroh.

To aid the autism community while spreading awareness and encouraging acceptance of autistic Malaysians, RM25,305 was raised through the Purple Gems Charity Campaign organised by 44 Diploma in Public Relations Year 2 students from the Faculty of Communication and Creative Industries, Tunku Abdul Rahman University of Management and Technology (TAR UMT) KL Main Campus, and presented to the National Autism Society of Malaysia (NASOM).

This critically meaningful campaign was made creatively fun by TAR UMT PR students whose September 19–21 event’s highlights included a 3-day morning market, a basketball competition, e-charity sales, online auction, and entertaining performances to raise funds. During the launch, Clarence Kang, a renowned autistic pianist and an ex-student from NASOM performed a very moving piano recital showing off his skills and also featured his mother’s singing on stage. 

“Even though there is an increasing number of autistic cases in Malaysia, our knowledge and understanding of them remain limited. Even worse, lack of acceptance, care, and working opportunities are the challenges faced by the group in society. Therefore, we are deeply delighted to see our Diploma In Public Relations students partnering with NASOM to educate and break the stigma of the autistic community,” said TAR UMT president Prof Dr Lee Sze Wei.

“Throughout the year NASOM has spent about RM7 million for the whole its centre, but we have  collected only about RM4 nillion, with RM3 to be raised. Thank you so much to TAR UMT PR students and I hope this doesn’t end, and that the public continue to help the autistic community to improve so they can have a bright future ahead,” said NASOM president Dato Megat Ahmad Shahrani.

The X-PERIENCE campaign organised by Bachelor of Public Relations (Honours) year-2 students of Tunku Abdul Rahman University College (TAR UC) on April 5–7 successfully raised RM10,755.56 for the creation of a music room for a juvenile prison in the Klang Valley.

Collaborating with Malaysian CARE, the funds will help furnish the music room with a variety of new musical instruments and equipment. These will allow musical classes to be conducted in the juvenile prison leading to long-term positive impact on young offenders by cultivating new skills and creative passion, to enable young offenders to share their story and personal experience with the community through the power of music.

X-PERIENCE campaign was attended by about 800 students, lecturers and the public who participated in a variety of exciting activities, games, sharing sessions, virtual exhibition, performances. The highlights of the activities include sharing sessions by Mr Oyent Hazryl and Mr Mohd Hafizi about their life stories and experiences going through tough times, which cultivated the message of giving second chances to others.

The success of this campaign is in line with TAR UC’s slogan of “Beyond Education” that emphasises the importance of learning beyond the classroom. By collaborating with Malaysian CARE, the students organising the campaign learnt to be more aware and responsible with social issues in the community as wholesome citizens.