Activities

The TAR UMT's first-ever docu-film campaign, "The Story of Tarcians," was a monumental experience for the Bachelor of Communication (Honours) in Advertising (RAV) students involved. The long-awaited soft launch campaign was successfully launched on the 19th to 20th September 2024 at The Rimba, Tunku Abdul Rahman University of Management and Technology, Kuala Lumpur Main Campus.
Many expressed a mix of excitement and nervousness as they embarked on this unprecedented journey. The collaborative effort required to bring the docu-film campaign, a Faculty of Communication and Creative Industries (FCCI) project to life fostered a sense of community among the students from different departments, allowing them to bond over shared goals and creative aspirations. The process enhanced their skills in project management and teamwork and deepened their connection to the university's rich heritage. 

The creation of the campaign mascot, BrickBob (BB), played a pivotal role in enhancing the event's appeal. Students conveyed the feeling of a sense of pride in designing BB, as it symbolised the spirit and identity of TAR UMT. The mascot was utilised in various promotional activities, engaging with staff and students as well as creating a lively atmosphere during the campaign launch. BB's presence helped to humanise the campaign, making it more relatable and enjoyable for attendees.

Despite the challenges faced during the campaign's planning and build-up, students expressed optimism about its outcomes. They highlighted how overcoming obstacles such as coordinating schedules and managing diverse opinions strengthened their determination and adaptability in hosting the event. The experience taught them valuable lessons in problem-solving and resilience, which will come in handy for their future endeavours.

Looking ahead, students shared their hopes that the campaign will have a lasting impact on TAR UMT. They wish for increased engagement from both current students, staff and alumni, fostering a vibrant community that celebrates their shared history. Additionally, they hope this initiative will inspire future projects that continue honouring the university's legacy while embracing modernity. Ultimately, this campaign is seen as a stepping stone toward greater involvement and pride within the TAR UMT community, expressing a collective desire to keep building on this momentum for years to come.

The SUNSHINE IN SORROW (S.I.S) 2024 event, held from 10th to 12th September 2024 at Tunku Abdul Rahman University of Management and Technology (TAR UMT) was an impactful initiative aimed at raising awareness about childhood trauma and the ways of overcoming the fear brought to them due to trauma. The social awareness and fundraising event organised by 82 second-year Diploma in Public Relations students from the Faculty of Communication and Creative Industries (FCCI) was made possible through the collaborations with Soul Space and AURA-SOMA Malaysia, along with a generous sponsorship from Zurich Malaysia.

The immersive exhibition at V Gallery, the “Voices Unheard” exhibition had attracted over 500 visitors and resonated deeply, leading to an extension for self-guided visits until 1st October 2024. Through the interactive showcases "Flashback Trauma" audio, to the reflective mirror room and the “Hopeful Horizon” on site counseling by AURA-SOMA Malaysia that have left the visitors a remarkable impact and support. The combination of emotional engagement and sensory elements including visual displays, auditory, and scents resonated deeply with visitors, leaving a lasting impression on all who attended.

As part of the event’s commitment to healing and transformation, the students organised a Tree Planting Ceremony on campus. Five Cratoxylum Formosum (Jack) Dyer trees were planted at Block C in West Campus, and SB Block in East Campus, while each representing resilience, growth and new hope. The Tree Planting Ceremony was attended by a few key figures, including Prof. Dato’ Indera Ir. Dr. Lee Sze Wei, President of TAR UMT, and Zurich’s top representatives: Mr. Junior Cho, Country Head, Ms. Teresa Wong, Chief Risk Officer & Head of Sustainability, and Mr. Zul Sham, from Brand Marketing & Communications. Together, the trees were planted turning the act into a profound symbol of resilience and hope. The impact of the ceremony went beyond just planting trees. The heart warming handwritten notes by students around the campus regarding their own childhood trauma experiences were buried around the trees, sharing personal reflections on their traumatic experiences. These notes represented a shared effort to release painful memories and embrace the process of healing.

Through the efforts, the SUNSHINE IN SORROW (S.I.S) 2024 has successfully raised RM5,000 for our event collaborator, Soul Space in support of their community outreach programs and initiatives for children and individuals experiencing trauma.

The SUNSHINE IN SORROW (S.I.S) 2024 event demonstrated how meaningful actions can inspire change and foster a sense of community. The students created a powerful platform for healing and reflection through a combination of creative expression, sustainability initiatives, and charitable efforts. They hope that the event can continue to encourage everyone to embrace their light and rewrite their story, no matter what kind of the challenges they have faced before.

Three Public Relations (PR) experts from the Institute of Public Relation Malaysia (IPRM) shared their experiences and knowledge in two separate events: i) Briefing of Accreditation for PR lecturers, and ii) a sharing session with PR students on the future career pathways held on August 21st, 2024, at the Auditorium of TTSS Building was organised by the IPRM Student Association at Tunku Abdul Rahman University of Management and Technology (IPRMSA-TAR UMT).  

One of the key highlights for the accreditation program was to encourage the academicians to recognise prominent and experienced PR professionals and allow practitioners to attain professional standing, to raise the level of professionalism of the Public Relations practice, and to provide a formal certification for the practitioners.

In the other session with the PR students, the speakers had also emphasised on the importance of the PR graduates  to navigate the complexities of their future careers and achieving their full potential as PR practitioners.

“The session provides valuable insights for students aspiring to pursue a profession in public relations in the future. It provides valuable understanding of the actual implementation of public relations in the industry, and students undoubtedly acquire knowledge," said Dr. Nadiah Abdul Aziz, the Advisor of IPRMSA-TARUMT.

Mr. Jaffri Amin Osman, IPRM President, Ms. Doris Lim Swee Lian, IPRM Vice President, and Mr. Abdul Latiff Puteh, IRPM Council Member, imparted their knowledge and expertise through this sharing session.

Mr. Jaffri has strengthened the students’ exposure of PR practices with six distinct capabilities: skill, quickness, uniqueness, accuracy, resourcefulness, and efficiency.

Furthermore, Madam Doris Lim Swee Lian highlighted that PR students' hands-on learning experience will be further enhanced by internships, collaborations with industry experts, and exposure to real-world PR campaigns, to equip them with the necessary skills to meet the demands of the profession.

Mr. Abdul Latiff Puteh focused his points of discussion on the significance of cultivating future PR leaders who can adapt to the industry's evolving landscape. This will allow them to make significant contributions to the public relations industry in Malaysia.

This one-hour sharing session, which provided attendees with the necessary insights to thrive in the swiftly changing field of public relations and communication, was attended by nearly 100 PR students, including lecturers.

In celebration of the 50th anniversary of diplomatic relations between Malaysia and China, and in support of China's Belt and Road Initiative, the Faculty of Communication and Creative Industries (FCCI) at Tunku Abdul Rahman University of Management and Technology (TAR UMT) has embarked on a significant research and study exchange with Guangdong University of Finance and Economics (GDUFE) in Guangzhou. This initiative aims to explore the cultural and creative industries while delving into the preservation of intangible cultural heritage through digital design and communication technologies.

The exchange programme, organised by GDUFE's School of Art and Design and International Exchange Office, took place from June 12 to 21, 2024. It involved three FCCI lecturers—Mr. Yong Fen Yu, Ms. Jacqueline Sim Fei Chin, and Ms. Yeow Lai Chee—leading a group of 47 students from various disciplines, including Multimedia Design, Graphic Design, Broadcast Communication, Media Studies in Communication, and Public Relations. The itinerary featured a series of specially curated events, such as:

• Longmen Farmer Painting and Creative Design Exhibition

• China Peasant Painting Innovation Development Forum

• Academic Research Roundtable Discussion

• Guangdong Advertising Co., Ltd exchange session

• Traditional Culture and Design Communication Seminar

• Presentations on Interaction Advertising Design and Digital Interaction Design by GDUFE students

Ms. Jacqueline Sim Fei Chin served as the keynote presenter at the launch of the "China Peasant Painting Innovation Development Forum", delivering a presentation titled "The Vibrant Tapestry of Rural Art: A Demonstration of Community and Tradition in Southeast Asia." She underscored the importance of arts and cultural exchange, highlighting how digital technology can be leveraged for the preservation of local cultural heritage.

During the welcome ceremony, Mr. Wang Shao Bin, Dean of the School of Arts and Design at GDUFE, emphasised the critical role of international perspectives and cross-cultural exchanges in driving innovation and development in design. He noted that GDUFE actively engages in intercollegiate cooperation and global exchanges to enhance teaching methodologies and research in the arts and design disciplines.

At the seminar on Traditional Culture and Design Communication, Mr. Yong Fen Yu inspired attendees with his presentation "Creative Sparks: Crafting Your Final Year Creative Multimedia Project Topic," while Ms. Yeow Lai Chee showcased "Tanah Ku Ungkapan Ku, My Land My Expression," which highlighted the rich arts and culture of Malaysia's Indigenous peoples. Additionally, Professor Lu Shao Fan from the Sculpture and Public Art School of Guangzhou Academy of Fine Arts shared insights into his acclaimed sculpture work, specifically the design for the North Gate of GDUFE.

The academic research exchange segment included an "Academic Research Roundtable Discussion," where professors and Ph.D. candidates from GDUFE exchanged ideas on ongoing and future research topics, exploring potential collaborations.

Notably, the FCCI Multimedia Design and Graphic Design students achieved remarkable success in the Longmen Farmer Painting and Creative Design Competition, winning four awards:

• 2nd Prize: Harvest Hub - Cheong Chai Sian, Bong Siaw Fang, Han Mei Chee, Chua Wern Yi (Supervisor: Ms. Jacqueline Sim)

• 3rd Prize: WeKongsi - Toh Li Mei (Supervisor: Mr. Yong Fen Yu)

• Consolation Prize: Mangroove on Decline - Sean Lee Xin Xian (Supervisor: Mr. Royer Wan)

• Consolation Prize: Auspicious Prayer Font - Tan Mei Qi (Supervisor: Jacqueline Sim)

• Consolation Prize: AnnBan (安伴) – Wong Jia Wen (Supervisor: Mr. Yong Fen Yu)

The students benefited greatly from a variety of academic and cultural programmes meticulously organized by GDUFE’s School of Art and Design. They attended student presentations in courses like "Interaction Advertising Design" and "Digital Interaction Design," gaining fresh insights into digital design. They also learned Chinese calligraphy techniques from Dr. Xu Bao Min and explored ceramic painting with Professor Xiong Qing Zhen, a distinguished local ceramic artist.

Additionally, students participated in valuable visits, including a tour of creative industry product designs at the Guangdong University of Technology's museum and an exchange session at Guangdong Advertising Co., Ltd., where they learned about the latest trends and challenges in the advertising industry in both China and Malaysia.

To immerse themselves in Lingnan cultural customs, the study group visited Yongqing Fang and the Cantonese Opera Art Museum, enhancing their understanding of the historical development and artistic charm of Cantonese opera. They also explored the Bai’etan Greater Bay Area Art Center, which included visits to the Guangdong Intangible Cultural Heritage Museum, Guangdong Literature Museum, and Guangdong Art Museum, deepening their appreciation for Chinese traditional culture.

About Guangdong University of Finance and Economics (GDUFE)

Founded in 1983 with the approval of the State Council of China, GDUFE was initially known as Guangdong College of Finance and Economics and began offering bachelor’s degrees. In 1985, it was renamed Guangdong Business College, and in 2003, it gained authorization to confer master’s degrees. By 2008, the university received an Excellent rating in an undergraduate education evaluation by China’s Ministry of Education. Renamed Guangdong University of Finance & Economics in 2013, it was authorized to confer doctoral degrees in 2021.

In recent years, GDUFE has strengthened its cooperation with universities in Southeast Asia, launching initiatives like the "Belt and Road Digital Finance and Economics Courses." This year marks the 50th anniversary of diplomatic relations between China and Malaysia, and GDUFE has engaged in academic activities with TAR UMT, aiming to broaden the scope of international educational cooperation, enhance its global reputation, and promote the advancement of international education initiatives.

RM9,314.16 was successfully raised by 54 Tunku Abdul Rahman University of Management and Technology (TAR UMT) Year 2 Bachelor of Public Relations (Honours) students from the Faculty of Communication and Creative Industries (FCCI), who collaborated with the Malaysian Association of Paediatric Palliative Care (MAPPAC), in a one-month awareness and fundraising campaign titled, “Butterfly Kisses: Goodbye Without Regret”, including the three days on-ground event 7 May to 9 May 2024 at TAR UMT (KL Main Campus).

The overwhelming support and generosity of the public has led the Butterfly Kisses: Goodbye Without Regret campaign to successfully raise this significant amount of needed funds to support MAPPAC Children’s Palliative Care services. This action encouraged everyone to continue spreading awareness about the importance of hospice care and to support efforts that provide comfort and care to terminally ill hospice care patients and their families.

This achievement was marked by a mock cheque presentation ceremony at the Malaysian Association of Paediatric Palliative Care (MAPPAC) (KL Branch) in the presence of Dr Choong Yee Wan and Dr Jee Rou Chen from MAPPAC, as well as the campaign committee students lead by advisor Ms Yeow Lai Chee. These funds will be instrumental in advancing MAPPAC’s mission of offering crucial palliative care services to terminally ill children and their families.

Confronting death is never easy, and this campaign invited Miss Aileen Ong, Director of Care at Ning Sin, to hold a 3-day "Cleaning and Makeup for Deceased Body Workshops." for attendees to gain a deeper understanding of the process, experience and acknowledge the intricacies involved. Each session focuses on different themes including procedures in Muslim and Chinese cultures, and especially handling practices during COVID-19. The workshop provided attendees with a profound opportunity to understand the challenges hospice care patients face and offered guidance to families on preparing for the future, ensuring each departed individual was treated with dignity.

Furthermore, participants engaged in sessions focusing on the respectful handling of deceased bodies and learning culturally sensitive practices that promote dignity and honour in the final stages of life. These talks not only deepened awareness of hospice care but also equipped attendees with compassionate understanding and practical skills crucial for supporting individuals and families in the hospice care journey.

“I hope this activity will not only teach students event organisation skills but also foster a connection with the humanity of others and an appreciation for the preciousness of life,” said Ms Yeow Lai Chee, campaign advisor of Butterfly Kisses: “Goodbye Without Regret”. “While death can be intimidating, however, it is time for us to confront and destigmatize it. We shall learn to accept it and not to run away from it. If everyone acknowledges their emotions, even the difficult ones like fear and sadness, it can bring peace to each individual's heart. This inner peace has the potential to radiate outward, influencing those around us and eventually shaping society as a whole.”

An estimated 900 attendees, including TAR UMT students and staff, community partners,  supporters and external audiences, actively participated in various awareness activities and fundraising initiatives throughout the campaign. The participants gained a lot of insights when participating in the F.E.A.R (Feel, Experience, Acceptance, Relief) Exhibition, featuring interactive workshops and interesting sharing sessions that highlighted the importance of hospice care.

Under the guidance of Miss Joo Teng, Miss Joo Lee, and Miss Joo Lin from Sri Sampurna Academy, a profound meditation workshop unfolded — a quiet journey within. Central to this experience was the saying: “Accepting and sorting through emotions; while weakness leads us to strength.” The workshop's highlight was a deeply moving breathing meditation session, where controlled techniques were taught to help participants navigate the mental anguish of loss. Attendees learned to quiet their minds and found solace through focused breathing, aiming to ease emotional distress and nurture inner peace gradually.

“As the chairperson of Butterfly Kisses: Goodbye Without Regret, I want to express my heartfelt gratitude to everyone who is involved in our campaign. Together, we have demonstrated the power of community and compassion in providing comfort and dignity to those facing life's most challenging moments. To us, this is not only a campaign anymore, but an opportunity to spread love to the people around you,” said Chong Hui Lin, organising chairperson of Butterfly Kisses: “Goodbye Without Regret”.

During the three-day on-ground event, attendees were enriched by a series of informative and impactful talks led by experts and experienced individuals in the field of hospice care. These sessions included poignant real-life accounts from caregivers, offering firsthand insights into the challenges and emotional complexities of caring for a child in hospice care. Discussions also covered practical topics such as life-planning preparations and insurance from T.O.P Group, providing attendees with essential knowledge for planning and ensuring peace of mind during difficult times.

Group of industry experts with public relations and advertising educators at the end of dialogue.

FCCI CMCR “Developing your Research Interests” webinar benefited TAR UMT communication students in building a foundation to enhance their academic research endeavours for their final-year research projects. 

To align students’ critical thinking skills to their academic research progress for their final-year project, five lecturers shared their expertise and applicable tips in a “Developing Your Research Interests” webinar on 3 April 2024, organised by Tunku Abdul Rahman University of Management and Technology (TAR UMT) Centre for Media and Communication Research (CMCR).

This half-day webinar attended by nearly 170 students and lecturers, was part of academic activities planned annually by CMCR, a research centre of the Faculty of Communication and Creative Industries (FCCI), which aimed to benefit Bachelor’s students before they commence their final-year research projects.

These degree students from FCCI advertising, broadcasting, journalism, media studies, and public relations programmes listened and learned from the five fruitful sharing sessions that inculcated a critical and also practical foundation before their research projects begin.

This research webinar, moderated by chairperson Mr Chuan Tek Pheung and assisted by co-chair Mr Beven Lau Keng Mun, featured five panelists, Dr Tan Ling Ling (Advertising), Pn Haizren Mohd Esa (Broadcasting), Ms Marilyn Gerard (Journalism), Pn Nur Ajeerah Othman (Media Studies), and Pn Rossilawati Rusli (Public Relations).

FCCI Dean Ms Dearna Kee June Chen: “We endeavour to go BEYOND EDUCATION at TAR UMT by fostering teaching and learning that are both theoretical and practical, as well as enhancing academic proficiency through research, in addition to organising a symposium, webinars and events.”

FCCI CMCR Chairperson & Deputy Dean Dr Tang Mui Joo: “By learning to knowledgeably grasp and apply essential skills of communication and media research through this CMCR webinar, our students can better align their final-year research progress with their academic supervisors.”

Webinar Chairperson & Moderator Mr Chuan Tek Pheung: “This webinar is a central point for our educators and students to come together to grasp critical research skills, essential readings and topics, as well as honing their academic know-how and research capabilities.”

Panelist Pn Haizren Mohd Esa: “By teaching students effective search strategies and critical thinking techniques, they become more adept at conducting thorough and meaningful research. It also helps students stay informed about current trends and advancements in their field of study, sparking inspiration for their own research endeavours.”

Panelist Pn Nur Ajeerah Othman: “This webinar provides students with the opportunity to explore research topics in a variety of areas, and allows them to enhance their research skills, while also giving them insights into conducting effective research along with being well versed in the theoretical and practical aspects of communication and media.”

On 28th February 2024, an artistic sharing with Mr James Seow, Master graduate from the London Royal College of Arts and TARC Alumni, returned from the UK to his alma mater for the first time after 28 years. The talk, organized by the Centre for Creative Arts Research and Design (CREARD) from the Faculty of Communication and Creative Industries (FCCI), aimed to ignite and broaden artistic horizons of students.

Over 200 students and Creative Industries academics gathered in lecture hall DK ABD to witness Mr Seow's captivating artwork presentation – an array of mediums ranging from sculpture, photography, traditional print making to intricate hand-crafted photographic light box installations. The session was arranged and moderated by Dr Kendy Mitot, Mr Tan Tay Guan, and Ms Siti Nurul Hidayah Hassannudin, Academics from Department of Creative Industries.

During the engaging two-hours session, Mr Seow mesmerized the audience with his artistic insights, drawing inspiration from his experience in material engineering and his profound connection to nature. He emphasized the importance of embracing life experiences and finding beauty through time and sentiments such as his mother's passion for Eastern nature as a source of inspiration, "Is the journey in art and nature that shapes our personal perspective," he expressed.

"It's not about how much you did in a work or production, but learning and growing from it," he remarked, encouraging students to find meaning and purpose in every aspect of capturing the essence of resilience and growth in artistic endeavours. Hence, Mr James Seow's showcase fosters the idea of transforming art in education and personal development, leaving a mark on the university community with fresh narrative and renewed appreciation for the arts.

From November 14th to 16th, 2023, the Photographic Society of Tunku Abdul Rahman University of Management and Technology (TAR UMT) embarked on an inspiring journey to Penang. 44 students from various disciplines including Graphic Design, Multimedia, Fashion, Food Science, Business, Engineering, Applied Science and Computing Science, eagerly participated in this captivating excursion organized by the society.

Accompanying the students were 7 esteemed academics from the Faculty of Communication & Creative Industries (FCCI), Department of Creative Industries (DCIN). Lead by Mr. Eiffel Chong, the Advisor of the Photographic Society, and Mr. Tan Tay Guan, the Vice-Advisor, along with dedicated student-leaders from the Photographic Society Committee.

The primary objective of this trip was to appreciate the rustic charm of Penang, allowing students to immerse into the authenticity of local heritage through photographic lens. Over 3 enriching days, the team embarked on a journey of brimming discovery.

The 1st day unfolded at My Charcoal Factory, where students observed the intricate process of charcoal production. On the 2nd day, the team ventured to Esplanade (Padang Kota Lama), capturing vibrant sights of Campbell Street, Armenian Street, and Tan Jetty. A visit to the Asia Camera Museum provided further insight into the history of photography before culminating in a heartening photo-sharing session back at the hotel.

At the dawn of the 3rd day, the team was mesmerized by the breathtaking panorama of Penang Hill, continuing the day for yet another remarkable exploration capturing meaningful and memorable scenes before returning to TAR UMT, Kuala Lumpur.

Students of the Diploma in Public Relations Year 2 from Faculty of Communication and Creative Industries (FCCI) at Tunku Abdul Rahman University of Management and Technology (TAR UMT) KL Main Campus raised RM12809.88 to make a significant impact on Malayan tigers’ conservation with their social awareness and fundraising event, “Strives4Stripes”, which took place on the 12th to 14th and 17th September 2023. The event supported by WWF-Malaysia is a commendable initiative aimed at raising awareness about the critically endangered Malayan tigers and raising funds for WWF-Malaysia's tiger conservation efforts.

Acclaimed Malaysia-born artist, Ms. Alice Chang-Gueraa, unveiled a stunning mosaic tiger sculpture meticulously crafted by her as the centrepiece of the event's artistic exhibit, infusing an extraordinary level of creativity and cultural significance into the occasion. Attendees were also treated to a series of engaging programs, including an exhilarating lion dance performance, a mesmerising showcase of the Sape instrument, and vibrant Chinese drum and dance performances, which added a dynamic and immersive dimension to the celebration, showcasing the rich tapestry of traditions that make up the event.

Strives4Stripes delivered an engaging and educational experience for attendees which was a great highlight of the event in the sensory exhibition titled "Tiger Vision Forest." The concept was for attendees to be transported into the world of the Malaysian rainforest as they engage in visualising, immersive experiences and sensory exploration, capturing the core nature of the Malayan tiger. Interactive challenges and installations further immersed visitors in the tiger's habitat, fostering a deep connection and understanding of the species' plight.

Throughout the event, Strives4Stripes committee prepared a variety of activities such as a basketball competition- Tiger Cup held on the 17th of September 2023, to raise funds for WWF-Malaysia, a performing arts showcase, “Hidden Tiger” digital painting competition, “Tiger Kami” (origami making by the crowd), DIY handcraft and other fun games and activities for the audience to participate in.

Malayan tigers, a key part of Malaysia's natural heritage, a symbol of its strength which signifies the identity of Malaysia, are currently on the brink of extinction due largely to poaching and habitat loss. According to MYCAT, a non-government organisation, which has evolved from involving the public in various Malayan tiger conservation initiatives, isestimated to have fewer than 150 individuals left. Strives4Stripes seeks to address this pressing issue by encouraging a deeper understanding of the challenges these magnificent creatures face.

A home is more than a roof over our heads; it embodies comfort, stability, and connection. It provides a safe haven for rest, work, and building relationships with loved ones. Despite being an integral part of Malaysia’s indigenous population, many Orang Asli communities still struggle to secure safe homes, as their lands are threatened by legitimised national development projects and this issue remains overlooked, perpetuated across generations. 

In response to giving back the communities that are in need of assistance, 84 Tunku Abdul Rahman University of Management and Technology (TAR UMT) Year 2 Bachelor of Public Relations (Honours) students organised the A.S.L.I. Campaign 2023, A Space Linking Identities, April 27–28, raised RM13,030.11 within a month to support the Orang Asli housing projects through Epic Homes.

The students’ creative initiatives included various heartwarming activities crafted by the students, such as Simply Giving charity donations, RM1 Touch and Go charity donations, and a bracelet weaving workshop that utilises the traditional weaving technique of anyaman from the Orang Asli community. These efforts not only aimed to raise funds but also aimed to preserve Orang Asli crafts and promote cultural transmission.

Within just 3 days, a new home was brought to the Kampung Orang Asli Kuang, Gombak for a family of 5 who previously lived at a self-built home. For the Orang Asli communities, owning a safe and permanent home used only to be a dream - this was especially true for Buddin and Haslina. 

Budin works as a daily wage worker and Haslina is a homemaker. Previously residing in a self-built home with relatives who occasionally live with them, Buddin and Haslina'sdream of a safe and stable living environment for their family became a reality. Their current self-built home was not conducive for safe living, especially as parents, they dreamt of a safe and stable home environment for their family. 

Constructing a complete home for a family of five in the Orang Asli community typically incurs costs of RM60,000. With the combined support funds from the campaign and Epic Homes, Buddin and Haslina will now have a six-module home consisting of three bedrooms, one living room, and one kitchen, alleviating their worries and allowing them to focus on essentials such as school supplies and transportation for their family.

To prepare students for their final-year project as well as to enhance their grasp of academic research skills, five lecturers shared their expertise and applicable tips in a “Developing your Research Interests” webinar on 5 April 2023, organised by Tunku Abdul Rahman University of Management and Technology (TAR UMT) Centre for Media and Communication Research (CMCR).

As part of yearly activities planned by CMCR, a research centre of the Faculty of Communication and Creative Industries (FCCI), this half-day webinar that aimed to benefit degree students before they commence their final-year research projects was attended by about 162 students and lecturers.

These students from FCCI advertising, broadcasting, journalism, media studies, and public relations programmes benefited from the five fruitful sharing sessions that inculcated a critical and also practical foundation before their research projects begin.

It featured five panelists, Dr Tan Ling Ling (Advertising), Dr Lim Jew Kim (Broadcasting), Ms Lee Soo Hui (Journalism), Ms Oh Hui Kun (Media Studies), Pn Rossilawati Rusli (Public Relations), and was moderated by webinar chairperson Mr Chuan Tek Pheung, assisted by co-chair Mr Beven Lau Keng Mun.

FCCI Dean Ms Dearna Kee June Chen: “We endeavour to go BEYOND EDUCATION at TAR UMT by fostering teaching and learning that are theoretical, as well as enhancing academic proficiency through research, in addition to organising symposium, webinars and events.”

FCCI CMCR Chairperson & Deputy Dean Dr Tang Mui Joo: “CMCR aims for our lecturers to become better researchers while also guiding our students to grasp and apply the essential skills of communication and media research.”

Webinar Chairperson Mr Chuan Tek Pheung: “This webinar is a central point for our educators and students to come together to grasp critical research skills, essential readings and topics, as well as honing their academic know-how and research capabilities.”

Panelist Dr Lim Jew Kim: “The session aims to motivate young researchers to explore different areas of research related to films, TV, and radio. By sharing valuable insights, this session can help these researchers understand the importance of conducting research alongside practical aspects of broadcasting.”

Panelist Ms Lee Soo Hui: “This webinar allows students to kickstart their research project by exploring a wide range of topics of interest to them in the field of media and communication studies through the sharing of various research ideas and tips by the panelists.”

Panelist Ms Oh Hui Kun: “Writing a research report is not an easy task, especially for those students who have never experienced it. This webinar provides a quick guide on how to start a research project the right way, what questions you may encounter during the research, and how you can cope with those problems.”

A bunch of budding communication students cum young researchers presented their academic findings at an online symposium on 4 January 2023 themed COMMUNICATION & CREATIVITY IN PRACTICE focusing on professional and personal usages and impacts of traditional, digital and social media on human life, their work and the world.

The symposium was organised by Tunku Abdul Rahman University of Management and Technology (TAR UMT) KL main campus Faculty of Communication and Creative Industries (FCCI) Centre of Media and Communication Research (CMCR), and forms part of the faculty’s annual academic events covering industry forums, practitioners’ sharings, guest speakers and students’ campaigns.

“TAR UMT’s tagline of BEYOND EDUCATION entails imparting knowledge and skills that traverse from classrooms, whether face-to-face or virtually, to reach critical and creative applications that are exemplified by today’s symposium, in addition to our continuous real-world education that includes internship attachments, annual industry forums, practitioners’ sharings, guest speakers and practical campaigns,” said FCCI Dean Ms Dearna Kee June Chen in her opening speech.

Keynote speaker Mr Muhaimin Yussof, Creative Director of Educed Sdn Bhd, presented his lecture titled “Creativity: How much do we have?” that emphasised daily creative idea generations that are common to all humans as reflected in their career inclined creative ideas that build the industry.

This was followed by second keynote speaker Ms Amalia Nurul Muthmainnah, Head of International Partnership Cooperation at Universitas 17 Agustus 1945 Indonesia, who presented on the critical effects of data journalism that fastens information sourcing in the digital age thus aiding news coverage and making the media more robust.

This symposium was aimed at encouraging final-year Bachelor of Advertising, Public Relations, Broadcasting, Journalism and Media Studies students to hone their academic know-how and research capabilities by discussing their findings on the various practices of communication media and their impacts on humans and the world.

“I am honoured to have presented my final-year research project at this symposium through which I was exposed to other students’ research findings and I have benefitted from feedback given to me too,” said Elise Wong Huey Wen of Bachelor of Communication (Hons) in Journalism, adding “My study focused on gender perspectives of journalists, and I learned to incorporate the entirety of the gender spectrum in my research to make it more holistic.”

Bachelor of Public Relations (Hons) student Elva Ng Yu Rou, who presented her study on leadership and gender among PR practitioners, said: “It was a pleasure and an amazing experience presenting my research paper, as not only was I able to share my findings with my coursemates and peers but I also got to learn from other areas of communication media, and the most valuable thing was the feedback from lecturers and fellow presenters.”

“These graduating students will definitely benefit from critical thinking, analytical writing and presentation skills absorbed from their presentations and participation in this symposium, which they can bring into their careers after graduation as TAR UMT aims to produce graduates who are academically capable and also grasp industry needs,” said FCCI Deputy Dean Dr Tang Mui Joo, the Chairperson of the symposium committee.

According to Penang campus Department of Communication Associate Dean Dr Syamsul Zahri Subir, “Our students benefit in numerous ways from presenting their research papers which gives them a boost of confidence, while the findings of their studies are well grasped and eloquently presented hence enhancing their resumé and helping with future employment.”

“The symposium provided an amazing experience to our communication students to present in a conference-like setting and encouraged academic collaboration among TAR UMT branch campuses. It is with ardent hope that the symposium will continue to grow as a source for students to showcase their research projects as it is an essential part of their personal and professional development,” said Puan Zaharatul Mardhiah Azizul, Perak campus Communication and Media Studies Programme Leader.

Aiming their lenses to capture Bentong village and its downtown area for “A Place Called Home” photography competition organised by Persatuan Budaya Seni dan Warisan Bentong Pahang, ARCH Bentong, 80 TAR UC Creative Industries accompanied by eight lecturers set out on a visual adventure to Bentong on 15 October 2022.

Bentong seems small but it has a big heart – its welcoming environment smoothed students’ learning journey and its residents’ warmth encouraged them to apply their art and design skills for future work and life. This photographic trip cultivated in students that creativity is crucial in promoting local communities, products, arts and culture for international marketing.

The competition aimed to capture the warmth of Bentong, with its people, lifestyle and culture as subcategories. Students improved their photo-taking abilities by capturing the breathtaking natural splendour of the village's surroundings, magnificent traditional residences and its distinctive street art, while acquiring a better understanding of Bentong's culturally prominent way of life.

 Faculty of Communication and Creative Industries academics Dr Kendy Anak Mitot, Mr Tan Tay Guan, Mr Chong Tze Chin, Mr Jeremy Joseph Pinto, Ms Ooi Siew Fong, Mr Royer Wan, Mr Chin Wan Kee, Mr Tan Siong Hui, Ms Yeow Lai Chee accompanied the students from CREART and Photography Society.

They were guided by the organiser of Persatuan Budaya Seni dan Warisan Bentong Pahang, ARCH Bentong who highlighted the lifestyle and cultural abundance of village residents. Students and educators took notes, interviewed and photographed locals on their everyday lives and their village’s history such as Kg. Karak Setia and Kg. Teroh.

To aid the autism community while spreading awareness and encouraging acceptance of autistic Malaysians, RM25,305 was raised through the Purple Gems Charity Campaign organised by 44 Diploma in Public Relations Year 2 students from the Faculty of Communication and Creative Industries, Tunku Abdul Rahman University of Management and Technology (TAR UMT) KL Main Campus, and presented to the National Autism Society of Malaysia (NASOM).

This critically meaningful campaign was made creatively fun by TAR UMT PR students whose September 19–21 event’s highlights included a 3-day morning market, a basketball competition, e-charity sales, online auction, and entertaining performances to raise funds. During the launch, Clarence Kang, a renowned autistic pianist and an ex-student from NASOM performed a very moving piano recital showing off his skills and also featured his mother’s singing on stage. 

“Even though there is an increasing number of autistic cases in Malaysia, our knowledge and understanding of them remain limited. Even worse, lack of acceptance, care, and working opportunities are the challenges faced by the group in society. Therefore, we are deeply delighted to see our Diploma In Public Relations students partnering with NASOM to educate and break the stigma of the autistic community,” said TAR UMT president Prof Dr Lee Sze Wei.

“Throughout the year NASOM has spent about RM7 million for the whole its centre, but we have  collected only about RM4 nillion, with RM3 to be raised. Thank you so much to TAR UMT PR students and I hope this doesn’t end, and that the public continue to help the autistic community to improve so they can have a bright future ahead,” said NASOM president Dato Megat Ahmad Shahrani.

The X-PERIENCE campaign organised by Bachelor of Public Relations (Honours) year-2 students of Tunku Abdul Rahman University College (TAR UC) on April 5–7 successfully raised RM10,755.56 for the creation of a music room for a juvenile prison in the Klang Valley.

Collaborating with Malaysian CARE, the funds will help furnish the music room with a variety of new musical instruments and equipment. These will allow musical classes to be conducted in the juvenile prison leading to long-term positive impact on young offenders by cultivating new skills and creative passion, to enable young offenders to share their story and personal experience with the community through the power of music.

X-PERIENCE campaign was attended by about 800 students, lecturers and the public who participated in a variety of exciting activities, games, sharing sessions, virtual exhibition, performances. The highlights of the activities include sharing sessions by Mr Oyent Hazryl and Mr Mohd Hafizi about their life stories and experiences going through tough times, which cultivated the message of giving second chances to others.

The success of this campaign is in line with TAR UC’s slogan of “Beyond Education” that emphasises the importance of learning beyond the classroom. By collaborating with Malaysian CARE, the students organising the campaign learnt to be more aware and responsible with social issues in the community as wholesome citizens.