Bachelor of Communication (Honours) in Advertising
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Programme Overview
Overview:
This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.
Intake:
YEAR 1 : JUNE & NOV
YEAR 2 : JUNE & NOV
Duration:
3 years
Campus: KL (R2/0323/6/0097A)(09/28)(MQA/FA3878)
Progression Routes:
Programme Outline
Introduction to Mass Communication
Fundamentals of Advertising
Design Fundamentals
Advertising & Society
Fundamentals of Photography
Media Planning for Advertising
Basic Copywriting
Consumer Behaviour and Culture
Communication Theories
Communication Research Methods
Advanced Copywriting
Advanced Photography
TVC Production
Theories of Advertising
Digital Marketing / Web Design for Advertising
Visual Communication
Statistical Analysis for Communication
Translation and Advertising
Advertising Industrial Attachment
Creative Strategy for Advertising
Codes and Practices of Advertising
Multimedia Production for Advertising
Advertising and New Media / Art Direction for Advertising
Advertising Project I
Advertising Project II
Accounts Management for Advertising / International Advertising
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English for Tertiary Studies, Academic English, English for Career Preparation, Tamadun Islam dan Asia, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity and Anti Corruption, Service Learning, Co-curricular
Minimum Entry Requirements
Career Prospects
Graduates can be employed as:
Advertising Account Executives
Media Planners
Copywriters
Advertising & Promotion Personnel
Social Media Executives
Digital Marketing Executives
Creative Director
Talent Executives
Multimedia Content Creator
Market & Consumer Analyst
Fees & Financial Aids
Estimated Total Fees: RM37,800 (Malaysian Students), RM65,800 (International Students)
The estimated total fees may vary by 10%
For more information on fees, click here.
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Other scholarship
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Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.