Diploma in Public Relations

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Programme Overview

Programme Overview:

This programme develops students’ practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students’ experiential skills are enhanced via case studies, campaigns and internship.

Duration: 2 Years

Intakes:
June : KL, PG & PK
Nov: KL & PG

Campus:

KUALA LUMPUR CAMPUS (R2/0323/4/0037)(10/28)(MQA/FA10790)

PENANG BRANCH (R2/0323/4/0040)(09/28)(MQA/FA10816)

PERAK BRANCH (R2/0323/4/0041)(09/28)(MQA/FA10854)

Academic Progression: Graduates may be admitted into Year 2 of Bachelor of Public Relations (Honours).

Progression Routes:

Programme Outline

Fundamentals of Public Relations
Fundamentals of Integrated Marketing
Fundamentals of Communication Theories
Introduction to Information Technology
Public Oration
Customer Relations
Electronic Media Studies
Introduction to Electronic Publishing
Presentation Tactics for PR
Production and Publication for PR
Electronic Media Writing
Writing for the Mass Media
Public Relations Writing
Introduction to PR Event
Public Opinion & Persuasion
Introduction to Digital PR
Introduction to Research Methods
Entrepreneurship
Public & Media Relations
Communication Law
Industrial Training

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English for Tertiary Studies, Perlembagaan dan Masyarakat Berintegriti, Bahasa Kebangsaan A, Academic English, Happiness and Well-being, Civic Consciousness and Volunteerism,Professional English, Co-curricular.