Diploma in Public Relations
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Programme Overview
Programme Overview:
This programme develops students’ practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students’ experiential skills are enhanced via case studies, campaigns and internship.
Duration: 2 Years
Intakes: June
Kuala Lumpur Main Campus (R2/0323/4/0037)(08/28)(MQA/FA10790)
Penang Branch Campus (R2/0323/4/0252A)(09/28)(MQA/FA10816)
Perak Branch Campus (R2/0323/4/0254A)(09/28)(MQA/FA10854)
Academic Progression: Graduates may be admitted into Year 2 of Bachelor of Public Relations (Honours).
Programme Outline
Fundamentals of Public Relations
Fundamentals of Integrated Marketing
Fundamentals of Communication Theories
Introduction to Information Technology
Presentation Tactics for PR
Production and Publication for PR
Electronic Media Studies
Introduction to Electronic Publishing
Public Oration
Customer Relations
Writing for the Mass Media OR *Chinese Writing for the Mass Media*is only for students with a pass in Bahasa Cina at SPM level.
Public Relations Writing
Introduction to PR Event
Public Opinion and Persuasion
Communication Law
Internship
Public and Media Relations
Introduction to Digital PR
Introduction to Research Methods
Entrepreneurship
Electronic Media Writing OR Media Copy Editing
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
English for Tertiary Studies, Penghayatan Etika dan Peradaban, Integrity and Anti Corruption, Academic English, Civic Consciousness and Volunteerism OR Bahasa Kebangsaan A*is compulsory for students without Credit in Bahasa Malaysia at SPM level. , Professional English, *Co-curricular
*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.
Minimum Entry Requirements
Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.
Career Prospects
Supervisory and strategic-level personnel in PR
Marketing
Communication
Advertising
Events management
Hospitality
Customer Relations
Fees & Financial Aids
Estimated Total Fees: RM19,700 (Malaysian Students), RM36,800 (International Students)
The estimated total fees may vary by 10%
For more information on the fees, click here.
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Other scholarship
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Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.