Diploma in Communication and Media Studies

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Programme Overview

Programme Overview:

This programme is designed to equip communication graduates with new skills required for the digital economy. Theories and practices blended with industry know-how in the ‘new forms’ of the communication industry will be given priorities in this programme. Part of the programme content that makes our graduates content creators includes courses such as the new media, digital publishing, video production, web design and social media analytics. Another part of the programme that nurtures our graduates to be creative and critical thinkers includes speaking and writing courses, research skills and communication projects. Thus, graduates of this programme who understand inter-cultural communication, integrated marketing communication across various media platforms, collaborative projects with diverse resources, new media tools and other evolving communication platforms are expected to be effective communicators in the workplace.

Duration: 2 Years

Intakes: June & November

Academic Progression: Graduates may be admitted into Year 2 of Bachelor of Communication Studies (Honours).

Campus: PK (R2/0323/4/0035)(04/27)(MQA/FA7542)

Programme Outline

Introduction to Communication and Media Studies
Public Speaking Skills
Fundamentals of Journalism
Communication, Culture and Society
Media Writing 1
Fundamentals of Advertising
Introduction to Electronic Publishing
The New Media
Fundamentals of Public Relations
Media Writing 2
Introduction to Communication Theories and Research
Basic Photography Skills
Music Appreciation (Elective) or Introduction to Drama (Elective)
Malaysian Legal Framework and Policies in Communication
Social Media and Applications
Basic Publication Skills
Basic Video Production
Persuasive Communication
Industrial Attachment

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Penghayatan Etika dan Peradaban, English for Tertiary Studies, Academic English, Professional English, Bahasa Kebangsaan A, Social and Work Etiquette, Integrity and Anti-Corruption, *Co-curricular

*Co-Curricular Courses (Year 1 Semester 1)

Minimum Entry Requirements

Note:

a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must also have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.