Diploma in Advertising
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Programme Overview
Programme Overview:
This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry.
Duration: 2 Years
Intake: June & November
Campus: KL (R2/0323/4/0027)(08/28)(AA0082)
Academic Progression: Graduates may be admitted into Year 2 of Bachelor of Communication (Honours) in Advertising.
Progression Routes:
Programme Outline
Introduction to Information Technology
Introduction to Mass Communication
Design Fundamentals
Introduction to Advertising
Integrity and Anti Corruption
Design for Print
Malaysia: Cultural & Religious Practices
Introduction to Electronic Publishing
Mass Media and Society
Consumer Behaviour
Basic Photography
Chinese Writing for The Mass Media OR Music Appreciation
Advertising Copywriting
Multimedia for Advertising
Effects of Advertising
Media Planning
Communication Law
Industrial Attachment
Advertising Creative Campaign
Measurement of Advertising Effectiveness
Translation: BM,English & Chinese OR Translation: BM & English
Marketing
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
English for Tertiary Studies, Penghayatan Etika dan Peradaban, Integrity and Anti Corruption, Academic English, Civic Consciousness and Volunteerism OR Bahasa Kebangsaan A*is compulsory for students without Credit in Bahasa Malaysia at SPM level. , Professional English, *Co-curricular
*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook.
Minimum Entry Requirements
Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must also have at least a pass in Sejarah.
b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d) Subject to the Ministry of Higher Education latest requirements.
Career Prospects
Advertising Account Executives
Media Planners
Copywriters
Advertising & Promotion Personnel
Social Media Executives
Digital Marketing Executives
Creative Director
Talent Executives
Multimedia Content Creator
Market & Consumer Analyst
Fees & Financial Aids
Estimated Total Fees: RM20,000 (Malaysian Students), RM37,500 (International Students)
The estimated total fees may vary by 10%
For more information on the fees, click here.
To find out more, click here.
Other scholarship
To find out more, click here.
Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.
Contact
Programme Leader
Diploma in Advertising
Puan Ng Pei Yin
Email: ngpeiyin@tarc.edu.my
Bachelor of Communication (Honours) in Advertising
Cik Cindy Poh Huay Yuet
Email: pohhy@tarc.edu.my