Bachelor of Communication Studies (Honours)
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Programme Overview
Overview:
This programme is designed to equip communication graduates with new skills required for the digital economy. Theories and practices blended with industry know-how in the ‘new forms’ of the communication industry will be given priorities in this programme. Part of the programme content that makes our graduates content creators includes the new media, digital publishing, video production, web design and social media analytics. Another part of the programme that nurtures our graduates to be creative and critical thinkers includes speaking and writing courses, research skills and communication projects. Thus, graduates of this programme who understand inter-cultural communication, integrated marketing communication across various media platforms, collaborative projects with diverse resources, new media tools and other evolving communication platforms are expected to be effective communicators in the workplace. This Communication degree that is designed to be highly transferable and flexible in terms of career path, will attract the interest of both students and employers of the job market.
Intake:
June & November
Duration:
3 years
Campus: PK (N/321/6/0252)(01/25)(MQA/FA12927)
Progression Routes:
Programme Outline
Introduction to Communication Studies
Public Speaking Skills
Basic Photography Skills
The New Media
Social Media and Applications
Introduction to Electronic Publishing
Media Writing
Introduction to Communication Theories
Basic Publication Skills
Basic Video Production
Integrated Marketing Communication
Creative Writing
Digital Imaging (Elective) or Web Design (Elective)
Research Methods
Global Media and Communication (Elective) or Intercultural Communication (Elective)
Visual Communication
Corporate Communication
Statistics for Communication Research-Statistics
Law and Ethics in Communication
Social Psychology for New Media
Crisis Communication
Social Media Analytics
Communication Project
Research Project I
Entrepreneurship and the Communication Industry
Research Project II
Internship
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
English for Tertiary Studies, Academic English, English for Career Preparation, Hubungan Etnik, Critical Thinking,Tamadun Islam dan Asia, Bahasa Kebangsaan A, Contemporary Malaysian Issues, *Co-curricular.
*Co-Curricular Courses:
May intake: Year 1 Semester 1
October intake: Year 1 Semester 2
May promoted: Year 2 Semester 1
October promoted: Year 3 Semester 3
Minimum Entry Requirements
Career Prospects
Graduates can be employed as:
Communications Executive
MarComm Executive
Media Producer
Media Researcher
Copywriter
Social Media Manager
Creative Content Provider
Corporate Communication Executive
Web Content Writer
Fees & Financial Aids
Estimated Total Fees: RM36,900 (Malaysian Students)
The estimated total fees may vary by 10%
For more information on fees, click here.
To find out more, click here.
Other scholarship
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Financial Aid
For PTPTN, click here.
For Study Loan, click here.
For more information on Financial aid, click here.